Blend Announces Rebranding, Science-Driven Design, & New Focus
NASHVILLE, TN – Blend announced today its rebranding as “Blend: Human Driven Design.” Several months ago, the firm’s founder, Patrick Widen, began his in-depth exploration into the bridges between neuroscience, design, marketing, and economics. Today, that journey becomes a part of Blend as the agency refocuses its efforts to create products, services, and experiences that make people smile by utilizing the best design research in the world.
Blend will offer its clients findings from neuroscience, psychology, sociology, economics, and various other fields to back innovative and often experimental design practices that exist to make a product, service, or experience the perfect fit for the human(s) that use it.
The agency’s capabilities have expanded to include product design, packaging design, consumer research, experience design, design consulting, web design, advertising, copywriting, marketing, social media strategies, and logo design.
Blend, today, also announced its worldwide expansion through a new network of partnerships that enables the agency to offer more capabilities in more places than ever before. Other firms or agencies interested in partnering with Blend can learn more by visiting http://www.blenditbetter.com/about/partners/.
January 1st marks the end of Blend’s presence as a player that rests on the curve of change. These changes will allow the agency to adapt and evolve to new environments and projects by focusing its efforts on an understanding of people rather than things or moments in time.
Blend’s final announcement for the day is a new internal process it has developed in-house to monitor trends and use them to position its clients for unparalleled success. This process exists to understand the ever-evolving media landscape and create products, services, and experiences that utilize the latest technology to integrate these developments to make experiences better for the people that use them.
For more information on Blend or any of today’s announcements, please contact our Press Center via our website http://www.blenditbetter.com/press or via e-mail to [email protected]
