A New Focus: Blend Introduces Hybrid Venture/Service Model

NASHVILLE, TN – Today, Blend announced a shift from its past position as a client service agency to a new, hybrid model that balances a new suite of subsidiary ventures with a more focused client service arm. “Imagine if you could hire Apple’s design team to create something for your brand,” notes Blend’s founder, Patrick Widen. “They create amazing products that their customers fall in love with. What if other brands could harness that passion, energy, and talent to do something similar with their own products? That’s what we’re going to do.”

Blend’s first new venture, EYES|ONLY, is a private lifestyle espionage service that introduces its members to secret menus at world-famous restaurants, adventures fit for a spy, and exclusive experiences that are almost impossible to discover anywhere else. “EYES|ONLY represents the intersection of everything we do here at Blend. We’ve harnessed our research from psychology, behavioral economics, sociology, and more to create a really intimate community of people that want their lives to be a little more adventurous,” says Patrick. The service is currently live for its founding members alongside a lifestyle magazine and newsletter that are available to both members and non-members alike.

Blend will devote approximately 70% of its time to developing its own products, applying its experience in human driven design in an experimental sandbox that will allow the agency to offer truly unparalleled services to its current and future clients. “If you could hire Facebook to build your social network, Ferrari to design a car for you, or Gordon Ramsay to design your restaurant’s menu, your customers would have an amazing experience,” suggests Patrick. “That’s what we’re all about.”