Flavor Water
Designer: Patrick Widen
Website: www.getsomeflavor.com
Branding / Product & Packaging Design / Advertising (Print) / Web Design
Flavor is a concept for a new kind of water experience that’s powered by a bottle like none other. Inspired by the tiny food coloring bottles you will find in every cupboard from Los Angeles to London, our bottle design makes an event that has become ordinary (with the proliferation of bottled water) into something remarkable by bringing a new aesthetic to a product that anyone, anywhere can have for free.
Flavor’s brand exists to integrate the product’s defining factor (its shape) into its name through the subtle integration of teardrops into the logo itself. The tagline, “Water Like None Other,” is a truthful statement about the product’s nature and is designed to convey a sense of exclusivity, innovation, and remarkability.
Product Design
The bottle itself is composed of fully biodegradable material and contoured to exacting specifications to fit perfectly within the grasp of a human hand. The bottle is designed to absorb the cold in order to cool its contents faster, while the base is designed to limit the traces it leaves on dry surfaces. The cap of each bottle can be used as a funnel to refill the bottle with something else once its contents are gone and contains a water filter that will purify up to ten cups of water.
Flavor is a prime example of a product designed for the people that drink it. Beyond a beverage, it is a bottled experience that delivers a crisp, refreshing change of pace from a growing sea of luxury waters that still look like a water bottle. Flavor is designed to look as beautiful on your desk as it does in your fridge and as unique in your hand as it does on the shelf. But, most of all, Flavor is a beverage that is designed with its customer in mind. It is reusable, ergonomic, biodegradable, and functional–the perfect combination of words that make it water, like none other.
Advertising (Downloadable .PDFs)
The ads for Flavor were designed to capture the simple elegance of the bottle itself. Cast against strong, vibrant colors and emerging stripes, Flavor’s packaging stands out as the dominant element of the media at hand. The concept for the campaign also included a scent component that brought the ads to life with the delicious aromas of each of Flavor’s three varieties–Cherry, Blueberry, and Banana.
Much like the other creative for Flavor, the brand’s website is designed to focus on the unique aesthetic of its teardrop packaging–revealing three bottles suspended atop a pedestal.
