Explore the buzzword of viral marketing through two different lenses: a holiday elf named Jules and a traditional explanation of what it is, why it happens, and what you can and can’t do to nudge it along.
In the past ten years, the little white cup with a green logo on it has become synonymous with everyone’s warm, delicious, and very brown morning elixir–coffee. From Seattle to Shanghai, Starbucks has become the most well known coffee brand in the world. Being big, however, has its challenges. Namely, how do you help a [...]
Most successful people are smart. They’re good at one thing or another and they know that thing better than most of the people that know them. But, even so, the things that every successful person I’ve met have in common with one another have little to do with being smart and everything to do with [...]
Once upon a time, you wrote a thank-you note after an engagement. You called to check up. You paid your respects physically. These were the little rules of social etiquette, proper grace that dictated our daily interactions—but then came along technology, and everything changed. Or has it?
Recently, a good article in New York magazine explored [...]
Social networks like Facebook and Twitter are almost like shiny red presents on christmas morning for the psychologists and sociologists of the world–teeming with real-time data on how people behave in an infinite number of ways. While virtually everything about social networks is interesting to the people-watchers among us, here are four peculiarities that have [...]
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