Blend: Human Driven Design
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The Blend Blog: Our Ongoing Conversation About Everything Social.


Adaptive Marketing

I have nine different bags that correspond to the different types of clients I work with from time to time. Most people, when I tell them this, think I have some form of fashion ADD. I tell them it’s one of my many forays into adaptive marketing.
When you meet someone, you make an incredible number [...]

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Escaping The Obvious

Before America’s rouse for independence, it was more than obvious that a small army of colonists could never defeat the British army. Before some scientists gathered in an enclave to devise the internet, it was certainly obvious that the best way to get ahold of someone was to pick up the phone and call him or her. Before Apple and Microsoft, it was obvious to anyone that computers were made for the business world and no one else. Before someone started a coffee company that offered a unique experience and an expansive selection of coffee beverages, it was intuitively obvious that a cup of coffee (no matter how flavorful) wasn’t going to draw a crowd if it cost $5.

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5 Secret Facebook Features

Facebook is all about its users. A few months ago, it began to launch a number of little projects that add new functionality to the site. These features weren’t locked in a vault, but there’s a good chance that many users may not have seen them yet. Without further ado, here are 5 new ways [...]

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Why Do Little Things Matter?

Have you ever wondered why it’s become acceptable to pay $5 for a cup of coffee? Why do people cheat less often when they read the Ten Commandments? Little things matter in the world of business–here’s why.

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The Future of (Small) Business

Economists are the world’s biggest supporters of a word called trade. Here’s what that means for the future of small businesses and, soon, the future of Blend.

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