The Power of a Brand
If I design the very same building as Frank Gehry, his will be the one they build. If I write an identical song to Paul McCartney, his will be the one that sounds better. If I paint a canvas that rivals Picasso, his will be worth roughly a million times more than mine will. If I create a device that is an exact replica of the iPod in every way, people will still buy the iPod.
That’s the power of a brand. It’s what elevates something from what it is into something more. A Frank Gehry building isn’t a building, it’s a Frank Gehry Building. The same holds true for a McCartney song, a Picasso painting, and an iPod. They’re not buildings, songs, paintings, and MP3 players. They’re things that have taken on a new identity derived from their creators.
And that’s the power of a brand.
About The Author
Patrick began his career in design at the age of twelve, later starting his design firm, Foozoo Design, while still a senior in high school. In the rebellious years of his youth, he virtually ignored his high school curriculum in favor of pursuing his own academic career in marketing, psychology, and design. 400 books, three companies, and a cocktail of interesting experiences later he opened the doors of Blend to help companies dive into design and create products, services, and experiences that make people smile.
When he's not working, Patrick is also student at Vanderbilt where he is exploring the connections between neuroscience, design, marketing, and economics. It is his hope that through these connections he will soon begin to find the answers to the questions that he believes will change the world for the better and make each and every inch of it a better place for the people that live there.
